Third party sales have grown from 3% to 58% of Amazon’s sales in the past 20 years. Fueling Amazon's rapid growth is the marketplace model, a new business model centered on building ecosystems of partners to improve the distribution of goods and services in a profitable way. Adrien Nussenbaum, CEO and co-founder of Mirakl, discusses why every business must seize the opportunity to participate in the platform economy and create a new ecosystem.
Mirakl is powering the platform economy by providing the technology and partner ecosystem needed to launch an eCommerce marketplace. With the Mirakl Marketplace Platform, both B2B and B2C businesses can offer more, learn more, and sell more: increase the number of products available for buyers, grow the lifetime value of customers, and anticipate buyer needs and preferences. Mirakl employs a team of 60+ marketplace operators who help clients adopt best practices and client success provides critical long-term strategic guidance. Over 200 customers in 40 countries trust Mirakl’s proven technology and expertise.