Oct 14 | 13:45 pm - 14:45 pm

The Marketplace Ripple Effect

Location: JFK Library - Smith Hall


A platform business model delivers benefits that go beyond incremental revenue growth. In this segment, you’ll learn the additional business advantages for retailers, manufacturers, and distributors as Platform Pioneers share how an effective online marketplace strategy can: -Drive brick-and-mortar sales, through increased in-store foot traffic -Grow your online audience, through enhanced digital marketing and SEO strategies -Provide business agility, modernizing your assortment and distribution strategy -Empower you with customer data to inform operations and R&D -Improve customer experience and retention, and give you a competitive edge


Mirakl is powering the platform economy by providing the technology, expertise and partner ecosystem needed to launch an eCommerce marketplace. With the Mirakl Marketplace Platform, businesses can offer more, learn more and sell more. Over 200 organizations in 40 countries trust Mirakl’s proven technology and expertise.


Download Gartner’s latest report, 11 Imperatives When Building an Enterprise Marketplace, and find guidance from Gartner on the technical and operational issues that you should consider so that you can ensure marketplace success from the start. 


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